Russell Brunson is creating this affiliate program.

Instead of building a separate site, Continuity Classroom created a Micro-Continuity, subdomain.

The logic for this strategy is simple. Russell Brunson will charge a lot for his program, and he will limit the number of people that he allows to purchase the program. That means that the window of interest in Micro-Continuity will wane quickly.

Continuity Classroom will be around much longer than the Micro-Continuity Lauch.